How the Trump Campaign used advanced marketing to win

Regardless of your political persuasion, you have to admit that the Trump Campaign did a masterful job of utilizing bare-bones resources to pull off the ultimate marketing effort.

Forbes Magazine’s article on Trump’s son-in-law, Jared Kushner, contains a wealth of information about how they used social media — especially Facebook — to win the election. 

Even Google’s former CEO said, “Best I can tell, he actually ran the campaign and did it with essentially no resources.”

Some new concepts to study and master:

  • “Facebook micro-targeting”
  • “Message tailoring”
  • “Sentiment manipulation”
  • “Machine learning”
  • “Television and online advertising? Small and smaller”
  • “…a custom geo-location tool that plotted the location density of about 20 voter types over a live Google Maps interface”
  • “Ineffective ads were killed in minutes, while successful ones scaled.”
  • “…more than 100,000 uniquely tweaked ads to targeted voters each day”