Marketing strategies for both sides of your audience’s brains

A recently-published infographic highlights a terrific point in marketing: To effectively engage people, you should simultaneously target those who are both creative and analytical.

I’ve seen some business owners who aren’t really creative, and have a difficult time grasping the significance of clearly effective engagement tools, like video. Others can be very creative but struggle understanding important concepts, like analytics.

Understand what works — and what doesn’t — in the minds of your audience. Don’t be afraid to try different things. Sure, some concepts may end up unproductive. But with every step, you have a better understanding of what does work…