General Marketing

Is your business unknowingly breaking copyright law?

Images are an essential part of websites, blogs, social media and in some cases, videos. Studies have shown that social media posts have greater engagement with an image than without. And very few people rate websites lacking images as aesthetically pleasing. So, where do you go for images? If you’re a small business owner, you…

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100 Ideas to Boost Your Marketing Effectiveness

Businesses need every advantage possible to gain an edge over their competition. You just never know when a specific strategy could break open an influx of new customers or clients. So, here’s a list of 100 marketing tips for you. Read, integrate and prosper!

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Marketing strategies for both sides of your audience’s brains

A recently-published infographic highlights a terrific point in marketing: To effectively engage people, you should simultaneously target those who are both creative and analytical. I’ve seen some business owners who aren’t really creative, and have a difficult time grasping the significance of clearly effective engagement tools, like video. Others can be very creative but struggle…

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Add These Simple Action Items to Your Human Resources To-Do List

A video¬†recently emerged of a marketing company which runs clients’ Facebook advertising campaigns for $1,000 a month. Now, on the surface, there’s nothing wrong with that. But in watching the video (which introduces viewers to the company), I was shocked when I saw: Managers playing musical instruments. Managers and staff playing shuffleboard and electronic games.…

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Conduct Your Own Small Business Marketing Audit

Can your small business (even if its new) move up the search engine rankings quickly, even with stiff competition? Yes, definitely. Can you effectively promote your product or service without breaking the bank? Of course. To make those possibilities a reality, you must first know how effective your marketing is currently, and how it should…

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Stand Out from Your Competitors with These Strategies

Your business’ competition provides you with a terrific opportunity to strengthen and expand your business. The more you know about them, the more you’ll know about your company. There are dozens, perhaps hundreds, of strategies you can implement. Here are a few: Highlight Your Integrity:¬†One local realtor, Roger Lowe, displays his Better Business Bureau A+…

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Four Strategies to Help Your Business Grow in 2016

To grow your small business is 2016, you’ll need to be more creative and more relentless to make sales and rise above your competition. Every year, the economy, new consumer habits, new hardware, new software and new apps change the small business landscape. Early adopters boost their competitiveness; those lagging behind see their influence —…

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