Social Media

Is your business unknowingly breaking copyright law?

Images are an essential part of websites, blogs, social media and in some cases, videos. Studies have shown that social media posts have greater engagement with an image than without. And very few people rate websites lacking images as aesthetically pleasing. So, where do you go for images? If you’re a small business owner, you…

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The end of the hashtag?

I always wondered if Twitter was a marketing fad or fact. ‚ÄčThis article has me wondering… http://www.dailymail.co.uk/sciencetech/article-4200958/URLs-outdo-hashtags-ads-aired-Super-Bowl-LI.html

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When one picture is worth a couple of trillion words

What’s the best day and time to post to social media so there’s a better chance people will read your post? How often do people log in to their social media accounts? ​Where do millennials get their news? Which social media deliver the best Returns on [advertising] Investment (ROI)? Skilled Marketing recently published a meme…

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Want to contact a LOT of people for free? Here’s how:

79% of all American internet users and 68% of U.S. adults are on Facebook. Instagram gets the silver medal with 32% of users. Pinterest gets bronze with 31%. www.pewinternet.org/2016/11/11/social-media-update-2016/LinkedIn and Twitter are 29% and 24% respectively.

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78% of consumers influenced by social media when shopping online

I used to be the world’s #1 doubter when it came to social media. Today, I’m not. The difference: I’ve seen businesses dramatically increase their sales because their Facebook posts were compelling, or their Google Ads hit the right spot with someone searching information online. You will find more statistics at Statista

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