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A type of spam you’ve probably never heard of, but definitely impacts your marketing

By ericcawley | 0 Comments

​Spam isn’t just for email anymore. It can even impact your Google Analytics, which is perhaps one of the best tools to gauge the effectiveness of your online marketing. If you have someone tracking your website’s analytics, make darn sure they’re segmenting out the spam from your data. The difference between filters and segments: Filters…

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The Ultimate Local SEO Guide

By ericcawley | 0 Comments

I’m usually not very impressed with infographics. They typically are long on statements and short on facts. This one’s different. It’s a terrific summary of what local businesses need to do to propel themselves in search engine rankings.If you need help doing the things on this infographic, contact us at 208-440-6754. Or just check out…

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Verizon Customers Are Being Told A Lie

By ericcawley | 0 Comments

Verizon Wireless is now forcing a small group of long-time customers — with unlimited data plans who use more than 200GB/month — to switch to capped plans next month…or have their accounts terminated. Stupid move. Way to treat your most loyal customers, Verizon. This is a prime example of what’s called “Destructive Marketing” — it…

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Want to contact a LOT of people for free? Here’s how:

By ericcawley | 0 Comments

79% of all American internet users and 68% of U.S. adults are on Facebook. Instagram gets the silver medal with 32% of users. Pinterest gets bronze with 31%. www.pewinternet.org/2016/11/11/social-media-update-2016/LinkedIn and Twitter are 29% and 24% respectively.

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159 Types of Marketing…With Explanations

By ericcawley | 0 Comments

I even learned something from this article. Read the whole thing, and I’d say you’ve completed a semester of Marketing 101.

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Secure your password and credit card-collecting webpages now

By ericcawley | 0 Comments

If you own a webpage which collects credit card or password information, and it lacks a security certificate, start worrying. If you own a webpage which collects credit card or password information, and it lacks a security certificate, start worrying. Last September, Google published a notice on its security blog (here). In it, Google said that effective…

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What’s Hot — and What’s Not — in 2017 Small Business Marketing

By ericcawley | 0 Comments

There are so many cool things happening in marketing right now. If you’re a small business owner, you’ll see one common denominator among the trending strategies for 2017: “Creativity”. Here’s a great article which touches on a number of marketing trends which rely on some pretty Star Trekky technology. Some are sure shots; others, hmmm,…

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78% of consumers influenced by social media when shopping online

By ericcawley | 0 Comments

I used to be the world’s #1 doubter when it came to social media. Today, I’m not. The difference: I’ve seen businesses dramatically increase their sales because their Facebook posts were compelling, or their Google Ads hit the right spot with someone searching information online. You will find more statistics at Statista

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Marketing strategies for both sides of your audience’s brains

By ericcawley | 0 Comments

A recently-published infographic highlights a terrific point in marketing: To effectively engage people, you should simultaneously target those who are both creative and analytical. I’ve seen some business owners who aren’t really creative, and have a difficult time grasping the significance of clearly effective engagement tools, like video. Others can be very creative but struggle…

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How the Trump Campaign used advanced marketing to win

By sean | 0 Comments

Regardless of your political persuasion, you have to admit that the Trump Campaign did a masterful job of utilizing bare-bones resources to pull off the ultimate marketing effort. Forbes Magazine’s article on Trump’s son-in-law, Jared Kushner, contains a wealth of information about how they used social media — especially Facebook — to win the election. …

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